Writing About Writing: Action Builds Relationships

I’ve mentioned before how knowledge of behavioral science can help improve your writing. Continuing with this theme I’d like to introduce you to a good old friend of mine: Cognitive Dissonance Theory. I had to give a presentation about it one time six years ago. I’m basically an expert. Cognitive Dissonance Theory says that the way we behave shapes our thoughts, opinions, and values. This … Continue reading Writing About Writing: Action Builds Relationships